Softvideography lecture Adrian Miles, wk 9 Integrated Media 1.
Hardcopy Softcopy
Miles extended Diane Balestri’s softcopy concept (1988) to include video. Balestri instigated this concept mainly around writing. The concept tends to focus on output. Looking at working with text on a computer have been (quote) ‘naturalised’. A critique of the concept of ‘naturalised’ is that these characteristics have been developed over time- in other words they become ‘naturalised’ over time and through practice.
Miles then ran through a number of these qualities. For example:
Inserting images into text
Changing the format and size of a document…
Editing – cut and paste – moving paragraphs
Spell check
Has the computer made writing easier? The slow writing movement contradicts the move to writing on a computer, for example. Once writing is published and printed to paper all these qualities are lost. Softcopy presumes the end point is the computer, not paper. The example of a bibliography being set to being alphabetical becomes irrelevant on a computer as the authors can be searched.
Screens
We are no longer working on pages, we are working on screens, we are working with numerous computer windows. There could be a number of applications open on your computer at any one time and we work across these from one to another. Multi-tasking. Also, pages are not constrained within one size. They can go off in varying directions infinitely. For example, a web page and scroll down. (Quote) ‘The screen does not have an edge, edges are accidental’
Malleable
The pages (windows) are always malleable – i.e the page size can be scaled up and down. (Quote) ‘The typography can be changed by the reader.’(Quote) ‘It is hypertext – it works on the assumption that nothing is ever fixed.’
Distance
Distance is irrelevant. No matter where the location the web pages are equally far apart. Bolivia to Shepparton, Victoria, Australia.
Front pages or a starting page is irrelevant. (quote) ‘Every page is equal.’ Order is up for grabs as the reader can alter the order of the web pages. Multiple views can be created on the same content. i.e. the varying views available in the application Tinderbox.
Equal rights for the user
There are tools that producer/creator/writer can use like the font type which are not made available to the user/reader.
(quote) What happens when the user is given the same rights? Wikipedia is one example as anyone can edit a page. Users have the same rights as the producers. This is a publishing system that anyone can edit. A wikipedia is an example of softcopy – it is malleable. A softcopy environment brings up questions of how much control is given to the user.
Miles briefly covered in this argument video content being made with the computer in mind and therefore being responsive to these qualities. This is the filmmaker giving up control of the content with the user being able to make changes to that content. (quote) ‘Treating the computer as integral to the work.’
Relationships:
The objective shifts to setting up relationships with users. Miles used the strong analogy of parents and their children as an example, were parents do not own their children. Instead they guide them to have relationships with others.
Softvideo:
In a k-film the sequence is defined by the user. (quote) ‘Activating a link becomes an edit.’ In the softvideo environment attention becomes arbitrary as other things may occur at the time of viewing. This effects the way the producer envisages the outcome.
Potential characteristics:
Multiple screens
External links
Separate parts – multiple video clips that exist independently online.
Notes from examples shown in the lecture:
The video scales up and down
Variable speed
Differing shapes – the fixed rectangular frame no longer applies
Compression can change – noise, artefacts can appear
Things/parts (separate objects) can be turned off and on (i.e. like text)
Frame speed – out goes 24 fps…
Even frame speed is not set on a computer. All these qualities that are fixed in cinema can be altered. A direct example of softvideo demonstrated. In quicktime a still image with a sound track has no frames per second (ZERO) as the image is held separate of the sound track, which plays independently.
Readings:
http://vogmae.net.au/intmedia/readings/Readings-Softvideo.html
Miles, Adrian, ‘Softvideography’, in CyberText Yearbook 2002-2003 (Jyväskylän: Research Center for Contemporary Culture, 2003), pp. 218-236. Available at: http://vogmae.net.au/research/thinking/Softvideography/
Miles, Adrian, ‘Softvideography: Digital Video as Postliterate Practice’, in Small Tech: The Culture of Digital Tools (Minneapolis: University of Minnesota Press, 2008), pp. 10-21. available via: http://vogmae.net.au/research/thinking/Softvideography-Digital-Video-as-Postliterate-Practice/
Miles, Adrian, ‘Media Rich versus Rich Media (Or Why Video in a Blog is not the Same as a Video Blog)’, in Blogtalk Downunder (Sydney, 2005) . Introduction and outline available via: http://vogmae.net.au/research/thinking/Media-Rich-Versus-Rich-Media/
Miles, Adrian, ‘A Vision for Genuine Rich Media Blogging’, in Uses of Blogs (New York: Peter Lang, 2006), pp. 213-22. Available via: http://vogmae.net.au/research/thinking/Vision-For-Genuine-Rich-Media-Blogging/